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SKECHERS USA opens first Irish retail store
Nov '10
SKECHERS USA Inc, a global leader in the footwear industry and the Number 2 footwear brand in the United States, announced the opening of the first SKECHERS-branded retail store in Ireland.

The new Irish store, opened last month, comes as part of a worldwide retail licensing expansion for SKECHERS. A second Portugal SKECHERS store will open in December in Lisbon. Four new stores recently opened via partners in Canada (Brampton, Edmonton, and Winnipeg with Town Shoes, plus Montreal with Bo-Pied). An additional three stores with Canadian partners are planned for early 2011—bringing the total number of SKECHERS stores to more than 400 worldwide.

“Every SKECHERS retail store is a highly effective outlet for consumer interaction with our brand,” added Michael Greenberg, president of SKECHERS. “We're excited to deliver the complete SKECHERS experience through our partnerships in Ireland, Canada and Portugal. This growth illustrates the strength of our brand and SKECHERS retail licensing opportunities around the globe.”

“Our partners understand where and how the SKECHERS consumer fits into their marketplaces, and Ireland is no exception,” began Marvin Bernstein, managing partner for SKECHERS, S.à.r.l., which is a wholly-owned international subsidiary of SKECHERS USA, Inc. “Licensing our retail model around the globe drives brand recognition and builds on the well-established wholesale business we currently enjoy in these markets.”

“SKECHERS is a perfect match for Ireland and we know men, women and kids will love experiencing this brand in a true destination shopping environment,” said Paul Gallagher, managing director of Shuz 4 U. “This is the first stage of plans to open multiple SKECHERS stores across Ireland over the next five years.”

SKECHERS is building on its strong wholesale presence in Ireland with its first retail store on Henry Street—the hippest, premiere shopping area in Dublin. Spanning over 200 trendy boutiques and restaurants including department stores like Debenhams, Henry Street is a prime destination for over 33 million visitors every year. The new store will operate under a retail licensing partnership with Irish retailer Shuz 4 U Ltd.


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