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Kim Kardashian & Kris Jenner to do Shape-ups campaign

23
Nov '10
SKECHERS USA, a global leader in the footwear industry and the number two footwear brand in the United States, announced an unprecedented, worldwide, multi-platform marketing and brand partnership for Shape-ups with Kim Kardashian and Kris Jenner.

Kim and Kris will be the faces of the campaign which launches in 2011 and includes multiple mediums of advertising, in-store and social media, a "Shaping Up With The Kardashians" challenge, and other exciting elements that will be unveiled at a near future date. This "Shaping Up With The Kardashians" mother-daughter fitness challenge between Kim and Kris will encourage consumers to begin their own Shapeups fitness challenges.

"My mom and I are thrilled to be joining the SKECHERS family to help promote health and wellness," said Kim Kardashian. "Shape-ups have already impacted my fitness routine for the better. I am always on-the-move and never know exactly when I can fit in my next workout. SKECHERS Shape-ups help me get the most out of every step."

Kris Jenner added, "The SKECHERS Shape-ups styles are perfect for the woman-on-the-go. As a working mother of six, I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I'm working."

A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied workout needs of every individual. Fittingly, the unique personal style of each Kardashian family member is highlighted throughout the extensive collection.

SKECHERS Fitness Group President, Leonard Amato stated: "With more than 20 million Shape-ups sold worldwide since its launch in 2009, Shape-ups are making fitness accessible to more people every day. Our goal at SKECHERS is to shape up America and shape up the world. Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level."

Shape-ups from SKECHERS are an innovative patented fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men's and women's fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.

SKECHERS USA Inc


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