Home / Knowledge / News / Fashion / Kohl's Corporation renews Simply Vera license early

Kohl's Corporation renews Simply Vera license early

08
Dec '10
Kohl's Corporation announced the early renewal of its long-term license agreement to be the exclusive provider and marketer in the United States of all Simply Vera Vera Wang merchandise, a premium lifestyle collection. Kohl's also announced its plans to expand Simply Vera Vera Wang into cosmetics by Spring 2012 in Kohl's stores nationwide and Kohls.com.

First licensed by a subsidiary of Vera Wang Group to Kohl's in 2006, the Simply Vera Vera Wang contemporary lifestyle collection also includes all apparel, intimates and sleepwear, handbags, leather accessories, jewelry, footwear, bedding and bath.

"Kohl's is pleased to announce the early renewal of its partnership with the Vera Wang Group and expand the successful Simply Vera Vera Wang lifestyle collection into cosmetics," said Kevin Mansell, chairman, president and chief executive officer of Kohl's Department Stores. "Leveraging the strength of our exclusive and private brand portfolio allows us to broaden our cross category representation of existing brands and continues to differentiate Kohl's in the marketplace."

For Kohl's, the expansion of Simply Vera Vera Wang into cosmetics demonstrates the strength of its exclusive and private brand strategy, which accounted for 48 percent of sales in the third quarter of 2010, up significantly from 2009. Since its launch in 2007, Simply Vera Vera Wang has consistently been a strong performer and is the leading exclusive brand in the women's contemporary category.

"As part of my incredible partnership with Kohl's, I will now be able to offer women all over America my own personal regimen for skincare and make-up. It is an easy, light, modern and effortless approach to beauty and creativity," said Vera Wang. "As a result of my renewal of the Simply Vera Vera Wang contract, Kohl's amazing ability to grow businesses, and their unique understanding and appreciation of my aesthetic, I am proud to announce this whole new business we are about to launch! For sheer allure and enhancement make-up can inspire individuality, creativity and exploration. Like fashion, make-up is also transformational. I love the artistry of make-up to accentuate, enhance, or create a mood for any time of day or occasion."

At launch, the Simply Vera Vera Wang branded line of cosmetics will include make-up and color, skin care, bath and body products and beauty accessories. Kohl's will continue to lead all marketing efforts for the Simply Vera Vera Wang premium lifestyle collection.

Kohl's Corporation


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 4th Aug 2021

US FTC votes to reverse course on repeal of fabric care labels

The US Federal Trade Commission (FTC) recently voted to retain the...

Pic: UKFT

Textiles | On 4th Aug 2021

UKFT to design & pilot new platform to drive sustainability in fashion

The UK Fashion & Textile Association (UKFT) has started working with...

Pic: Kontoor Brands/Wrangler

Apparel/Garments | On 4th Aug 2021

US’ Kontoor aims for sustainable growth with diversity & inclusivity

Kontoor Brands, an American apparel company with denim brands like...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry craft and utility

International apparel brands, Head honchos

International apparel brands
Head honchos

Launched first collection at onset of Covid

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Bharat Ahuja,

Bharat Ahuja

A mono store brand, <b>Bharat Ahuja's</b> Desire Design Studio has emerged ...

Richard Armitage,

Richard Armitage

Adaptive Control automates, controls and monitors machines, systems and...

Kurt Wedgwood,

Kurt Wedgwood

From design to raw material to fabrication and ultimately to delivery -...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search