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True Religion Apparel inaugurates first retail store

06
Dec '05
Denim company True Religion Apparel Inc announced it has opened its first retail store at the newly-built, upscale Metlox Center in Manhattan Beach, California.

The boutique store which is approximately 900 square feet and carries both men's and women's denim and non-denim collections, opened its doors at 451 Manhattan Beach Boulevard, #D-118 in Manhattan Beach.

Kymberly Gold- Lubell, Vice President and Head Designer for Women's Products, commented, "Manhattan Beach is the perfect location to showcase unique fashion collection. First store will be used as a test center for new products as well as display increasingly diversified product line."

"Collection has grown significantly over the past year and product line now includes denim, corduroy, velvet, cotton bottoms and jackets and a variety of unique styles in knitwear, fleece sweat suits, vests, t-shirts and a line for children ages 2 to 14. They plan to add new collections often as they want customers to be pleasantly surprised when they come in the doors."

Lubell concluded, "They will carefully monitor the performance of this store to ensure that it will enhance brand image and lead to stronger sales of entire line before any decisions are made to open additional stores. Company is pleased to be increasing brand awareness with the opening of first retail store and stylish, high-fashion concepts position us well for continued growth ahead."

True Religion Apparel Inc, through its wholly owned subsidiary Guru Denim Inc manufactures, markets, distributes and sells "True Religion Brand Jeans" in the United States, Canada, the United Kingdom, Europe, Mexico and Japan.

It has distinguished itself as a leader in the high-end denim market for men, women and kids. The line also includes a myriad of colored corduroy pants, skirts, shirts, shorts, jackets, blazers, hoodies, T-shirts.

True Religion Apparel Inc


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