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The best of British design talent at Pure

21 Dec '10
4 min read

Pure Spirit will continue to support the very best of young design talent with the launch of Next Generation. This will provide two winning designers with free stands and the opportunity to sell their collections to visitors.

Aiming to promote and nurture the talents of today's young, creative innovators, so that tomorrow's creative industries can continue to play a major role in the economy of the UK and the rest of the world.

Buyers can expect the usual impressive line-up of footwear and accessories with a range of unique British collections. Moda in Pelle will return to the Footwear section with their irresistibly alluring shoes. Heels, boots, wedges and pumps inspired by cute 1950s glamour, fierce modern warrior and delicate pretty vintage. Seen in eclectic colours, ranging from warm tans, opulent purples and delicate pinks to dramatic silver and gold. Other footwear brands include Laid Back London, Bourne, Minnetonka, Chinese Laundry, J Shoes, Redfoot and Sage.

Pure London will see a host a range of innovative and inspiring UK accessory brands. New to Pure Accessories, Accessory Central will show top designer brands including Tatty Devine, Mimi, Antoni and Alison and St. Erasmus which are all made in Britain. Bernstock Speirs will also sit in this section, with their collection of hats inspired by the underground club & music scene.

The sporty and fashion forward hats use unconventional fabrics and techniques, crafted into unique designs. The brand has their very own store on London's stylish Brick Lane in Shoreditch, which has seen customers Kirsten Dunst, Karl Lagerfeld, Victoria Beckham, Will Young, Sharon Stone and Julie Christie.

Pure London

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