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FIRMA by Sanja Grcic comes to RS POP in January 2011
Dec '10
Politically noncorrect, nontrendy pop, postcommunist global, worldy East European, urban bohemian, street couture – for new world order adventurers comes to NYC January 6th, 2011.

PRLog (Press Release) – Dec 23, 2010 – Slovenian fashion brand FIRMA by Sanja Grcic was established in 2003 by Slovenian fashion designers Sanja Grcic & Iztok Hrga. Since their first collection presentation "Goodbye communism?" for S/S 2003, they have been recognized by top fashion experts, stylists and critics, being nominated as the new avantgarde in Slovenian fashion.

FIRMA style is described as Street Couture; instinctive, innovative and alternative with clever detailing and a slight sporty touch. FIRMA builds new concepts of designing clothes out of wide range of tailoring and cutting knowledge. The combination of different and often opposite approaches of design concept results in a unique look and is signature of the brand's style which is recognized and highly valued during various renowned fashion shows or fashion exhibitions at home or abroad.

The brand's collections are made in small series and made with prestigious workmanship out of refined materials. Peculiar combinations of shape, fabrics and colors make these collections timeless and multifunctional.

Firma by Sanja Grcic label is created for people who are not afraid to step out of a crowd.

Time is now: Winter collection
Awakened at 7am, breakfast on the table, children in daycare, boss in the office, shopping, caught in traffic jam, a meeting, lady in black at Nick Cave's concert, mistress at midnight. She is a Superheroine. Her time is now.

Adventurers: Pre-spring collection
Daily casual look becomes the evening wear, short sleeves become the long ones, elegant trousers transform themself into urban street look. For those who hurry from the plane to attend the business meeting and who are afterwards in haste for the rock concert.

FIRMA by Sanja Grcic

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