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Finalists for Let's Design for 'Naturally in Love' announced
Feb '11
Celebrating their passion for cotton, Cotton Council International (CCI) with bollywood actor Celina Jaitly, fashion designers Masaba Gupta and Swapnil Shinde announced the finalists for the third edition of its fashion design contest – Let's Design. The theme for this season is “Naturally in Love”.

The pan India contest kicked off on December 18 with the call for entries, which closed on January 18. From over 800 entries 90 were short listed for the regional rounds. Mumbai was represented with 147 entries amongst which the best designs were showcased. Urvashi Joneja was declared the winner of the Mumbai Regional Round.

For the regional rounds, the contestants were asked to bring their sketches to life in cotton. Each contestant's design was modelled before the judges who also asked questions about the design and how it related to the theme and utilized cotton's characteristics. The contestants must now anxiously wait for the completion of the other regional rounds before finding out if they made it into the “Reality House”

The 16 finalists will stay under one roof in a 'Reality House' and will be judged on their execution of various tasks given to them to test their skill, passion and creativity. The winner will be launched by India's biggest fashion house Kimaya across all Kimaya stores in India and Dubai. The eliminations at the 'Reality House' will take place February 2 to 13 in Mumbai with the contest culminating in a star-studded fashion show on February 14 in Mumbai.

Speaking on the occasion, Ms. Agnieszka Fijol, Cotton Council International (CCI) Representative (Program Head - India), said, “With Let's Design, we believe in eliciting the latent talent of aspiring young designers across the nation and highlight the fashion potential of cotton. For season three we have selected the theme of "Naturally in Love" to show the romantic side of cotton. We have received over 800 entries till now and are expecting this season to be much bigger and better. We are pleased to have Zoom on board as our channel partner and distinguished fashion designers as judges. The last two seasons of Let's Design have been marvelous and we are looking forward to even greater success this year.”

Speaking on the occasion, Actor, Celina Jaitly said, “I am a cotton fan and have loved being part of this initiative. I enjoy wearing cotton; it's classy, chic and fashionable. Let's Design is a good platform to raise awareness on the fabric. It's good to see how these budding designers have used cotton innovatively in their styles on the ramp. I wish all the best to the finalists. I am sure cotton designs will be fashioned like never before.”

Speaking on this occasion, renowned designers Masaba Gupta and Swapnil Shinde said, "We had a creatively stimulating time judging the Mumbai regional rounds and are thankful to Cotton Council International for giving us this opportunity. We were excited to see what these budding designers would have created with cotton and are satisfied with the results. These young designers are ready to experiment more and more with cotton and designs. Everything was so colourful and fresh to look at. Though generally perceived as a summer fabric, cotton truly is a fabric for all seasons and all occasions so we're looking forward to the designs that these 16 finalists will put together.”

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