Also new for AW 2011 is the screening of a film made by The North Circular, featuring Lily Cole entitled “Metamorphosis” while The Fairtrade Foundation is presenting a collection of scarves made with organic certified cotton produced by farmers in West Africa and India. The scarves are designed by Hussein Chalayan, Marios Schwab and Holly Fulton making this the first hybrid project presented by Esthetica.
Caroline Rush, CEO of the BFC says, “The Estethica initiative goes from strength to strength reflecting the fashion industry's appetite for sustainable product and collections. The variety of collections – encompassing ready to wear, jewellery, millinery and other accessories – and the diversity of the designers' methods of production and use of materials is truly inspiring. Estethica continues to lead the way in showcasing ethical sustainable fashion.”
The Estethica exhibition will take place in The Embankment Galleries, Level 1, at Somerset House, Strand London WC2 from Friday 18th February to Tuesday 22nd February 2011, 10.00am – 7.00pm.