West Point Home signed on New York fashion designer Betsey Johnson to launch her signature line of sheets, comforters, blankets, bedding accessories, towels and bath products.
Their first collection is expected to unveil by late fall 2006 or spring 2007.
The Betsey Johnson look will feature 'sexy silhouettes,' which involves flowing fabrics, fanciful detailing and tailored fits.
Her apparels are sold in specialty stores and her own outlets across America, Europe and Japan.
She opened her first franchise store this year in Dubai, which is located inside Middle East's largest shopping centre.
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