Interviews
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Largest ever Pure attracts record number of buyers
18 Feb '11
5 min read
The crowds were more focussed on young fashion which I guess makes them more focussed on the job in hand. spoke to a lot of buyers and they were happy with the overall offer and didn't mind jumping a bus to visit 'another zone. We are seriously considering showing in August”
Pure doubled the number of catwalk shows and line up of content across the shows, with insights from leading fashion gurus from the world of TV, online, high street and independent retailing. WGSN and Drapers ran essential seminars and catwalks on topics such as buying advice and future trends while guest speakers Jeff Banks, Eric Musgrave, Zandra Rhodes and Mark Heyes all offered top advice.
Pure Premium showed the largest selection of high end contemporary brands such as Winter Kate, Issey Miyake Cauliflower, Sara Coleman and Math alongside premium accessory brands Tatty Devine, Bernstock Spiers, antoni & alison,St.Erasmus Miquella and Ally Capellino.
Sonal Patel, Country Manager of Day Birger et Mikkelsen who debuted in Pure Premium commented “We have had a successful show, with a steady flow of new retailers and international buyers just seem to keep arriving”
Pieter Erasmu owner of St Erasmus in Premium Accessories commented “The high-end and mid market offering of accessories at Pure is fantastic, it has the feel of Premiere Class in Paris. With jewellery from £25 to £220 we were worried that our price points might be too high for Pure, but is has not been a barrier at all, we have doubled the amount of business we do at LFW.”
The next Pure London will take place from 7th-9th August 2011 at London Olympia alongside Pure Spirit at Earls Court 2.
Pure doubled the number of catwalk shows and line up of content across the shows, with insights from leading fashion gurus from the world of TV, online, high street and independent retailing. WGSN and Drapers ran essential seminars and catwalks on topics such as buying advice and future trends while guest speakers Jeff Banks, Eric Musgrave, Zandra Rhodes and Mark Heyes all offered top advice.
Pure Premium showed the largest selection of high end contemporary brands such as Winter Kate, Issey Miyake Cauliflower, Sara Coleman and Math alongside premium accessory brands Tatty Devine, Bernstock Spiers, antoni & alison,St.Erasmus Miquella and Ally Capellino.
Sonal Patel, Country Manager of Day Birger et Mikkelsen who debuted in Pure Premium commented “We have had a successful show, with a steady flow of new retailers and international buyers just seem to keep arriving”
Pieter Erasmu owner of St Erasmus in Premium Accessories commented “The high-end and mid market offering of accessories at Pure is fantastic, it has the feel of Premiere Class in Paris. With jewellery from £25 to £220 we were worried that our price points might be too high for Pure, but is has not been a barrier at all, we have doubled the amount of business we do at LFW.”
The next Pure London will take place from 7th-9th August 2011 at London Olympia alongside Pure Spirit at Earls Court 2.
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