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Streaming of Burberry Prorsum Womenswear A/W collection
23
Feb '11
Burberry streamed its Prorsum Womenswear Autumn Winter 2011 collection to its widest audience yet, live from a new venue in London's Royal Park of Kensington Gardens.

The show which took place earlier today was attended by over 1000 guests including Burberry CEO Angela Ahrendts, Rachel Bilson, Kate Bosworth, Alexa Chung, Stella Tennant, Maggie Cheung, Douglas Booth, Jamie Hince, Alison Mosshart, Anna Wintour, Samantha Cameron, Mario Testino, Laura Haddock, Lily Donaldson, Sam Clafin, Tom Hughes, Carl Barat, Sacha M'Baye, Alex Watson, Julia Restoin Roitfield, Daisy Lowe, Alice Dellal, Josh Beech, Sophie Kennedy-Clark, Jacob Young, Poppy Delevingne, Matthew Beard, Kelly Sotherton, Pippa Wilson, Nick Rhodes and Simon Le Bon and Burberry Acoustic musicians Misty Miller, Johnny Flynn, Rory Cottam, Gwilym Gold, Karen Anne, George Craig and Sam Beeton all of whom wore Burberry.

As part of 40 events, the show was streamed globally in Burberry flagship stores from Boston to Beijing, creating 'buy from the runway' in-store virtual trunk show events across 4 continents.

The 40th venue, London's iconic Piccadilly Circus, streamed the show live onto the famous 32 metre digital screen viewed by an estimated 1.2 million people a week - a first for any brand.

The Burberry Prorsum Womenswear Autumn Winter 2011 show took place, Monday 21 February at 4PM.

Burberry, which is headquartered in London and a member of the FTSE100, was founded in 1856.

Burberry


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