Italian designer adopts QlikTech to expand sales network

13 Dec '05
3 min read

Grotto S.p.A., leading Italian designer of Gas Jeans and clothing, announced that it has adopted QlikView, QlikTech's innovative business analysis application, to help strengthen and expand its international sales network.

Gas clothing is a rare success story in the apparel industry, growing from a single store in the early nineties into a global fashion brand that is now distributed throughout more than 3,500 retail stores from London to Tokyo.

Over the last decade Claudio Grotto, Founder and President of Grotto, has led the company in its evolution from a retailer to a wholesaler and finally a designer and manufacturer of clothing.

Grotto's progressive expansion and increasingly extensive sales network has made the company one of the most well known clothing brands in the world.Gas is now sold through thousands of stores in cities including London, Cairo, Tokyo, Cologne, Singapore, and Kuwait City among others.

When it came to analyzing the huge volumes of information generated by the company's skyrocketing growth, Grotto selected QlikView.

QlikView lets any Grotto employee interactively access and analyze sales, customer, product and store data on the fly, enabling them to do their jobs faster and more effectively.

QlikView simplifies analysis for everyone by enabling instant, in-memory manipulation of massive datasets on low-cost hardware, allowing affordable widespread deployment of sophisticated analytic applications in days. With QlikView, Grotto gains business value quickly as they develop, modify, deploy, and – most importantly – use business intelligence applications to analyze and extend the company's sales networks.

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