D&G with P&G to market fragrance line-up

15 Dec '05
3 min read

Procter & Gamble and Dolce & Gabbana(D&G) announced that P&G Prestige Products - P&G's fine fragrance business unit - has signed a contract to enter into a license agreement with Dolce & Gabbana S.r.l. The existing fragrance portfolio will be marketed and distributed by P&G as of July 1 2006.

Until June 2006, the existing fragrance licensee will be responsible for the marketing and distribution of the current fragrance line-up. P&G and Dolce & Gabbana (D&G) intend to design and develop new beauty products to be launched globally as of July 1, 2006.

The signature of the Dolce & Gabbana license is in line with the P&G Beauty Corporate strategy to strengthen its core businesses and focus on higher-growth, higher-margin businesses.

"Dolce & Gabbana is famous all over the world as a symbol of Italian glamour. The brand stands for a timeless style for an unconventional luxury, which, season after season combines innovation with the strong Mediterranean flavor of its origins. Its sensual and unique style has a following of Hollywood and Music celebrities alike - enjoying an iconic status."

"These factors create an outstanding dream level that lends the brand all the key assets to build and grow successful fragrance classics," commented Hartwig Langer, President P&G Prestige Products.

With this agreement the Dolce & Gabbana Group further asserts its strength in closing powerful partnerships in the licensed business as well as its will to remain focused on its core business.

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