>>
Home / Knowledge / News / Fashion / Mix of fashion & technology on icy slopes

Mix of fashion & technology on icy slopes

16
Dec '05
Demand for fashion is growing everywhere.

Statistics show that young people; teenagers and youth alike, are becoming more fashion conscious than ever before.

Today's generation wants to remain hip and connected no matter where they are.

Consequently, with winter holidays approaching, ski resorts are gearing up to update themselves on the latest fashions and trends.

Records show that about 50.6 percent of the 2004 snowboard and 27.8 percent of alpine skiers markets fall in the age group 7-17.

Last year, skiing and snowboarding sales were a record at over $778 million and apparel and garment registered sales worth $746 million, and accessories reached $722 million mark.

Snowsports Industries America, a non-profit trade association, calculated the sales at $2.3 billion.

Considering the potential, the ski shops are taking up coolest fusions of technologies and fashion trends, with high-tech gadgets like cell phones and digital cameras built into the high performance outerwear.

Burton's Ronin Espionage jacket features a low-profile digital camera, a flat-panel malleable screen that monitors body vitals, environmental factors (altimeter, barometer), links music and cell phones 'cyborg-style' all within a three-layer shell that stashes into a removable insulated vest.

Wired accessories include audio helmets that enable skiers and boarders to listen to a portable audio device and answer cell phone calls.


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Jan 2022

Singapore, Bangladesh agree to conclude FTA early

Bangladesh and Singapore have agreed to accelerate the process of...

Pic: Airlines IATA

Textiles | On 18th Jan 2022

Supply chain disruptions stall global cargo growth in Nov 2021: IATA

Data for global air cargo markets have revealed slower growth in...

Pic: Shutterstock

Textiles | On 18th Jan 2022

Philippine garment-textile industry seeks govt support to protect jobs

The Clothing and Textile Industry Tripartite Council (CTITC) in the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Instagram & fashion will go a long way together

Textile Industry, Head honchos

Textile Industry
Head honchos

Luxury is not just about high prices but ability to create desire

Textile Industry, Head honchos

Textile Industry
Head honchos

Next level is to inject new features:

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Susanna Koelblin,

Susanna Koelblin

Founded in 1920, Eastman is a global specialty materials company that...

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Samant Chauhan, Label Samant Chauhan

Samant Chauhan
Label Samant Chauhan

Delhi based fashion designer, <b>Samant Chauhan</b> who mostly works on...

Raghavendra Rathore, Label Raghavendra Rathore Jodhpur

Raghavendra Rathore
Label Raghavendra Rathore Jodhpur

Being one of the first designers to use the "Brand India" positioning for...

Sujata & Taniya Biswas, Suta

Sujata & Taniya Biswas
Suta

Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Tory Burch Hong Kong Ltd
Abit
Truetzschler India Private Limited
Sportmaster Ltd.
J ;& P Coats
The Top Form Brassiere Manufacturing Company Limited
Tchibo GmbH
Hela Clothing Pvt Ltd
Benetton Group
Lacoste (Wanchai)
Page Industries Limited (Bangalore)
Arvind Limited
John Varvatos
MAS Active / MAS Kreeda / MAS Bodyline
Gokaldas Exports Limited
Amazon China
Etam Group Strategy Hong Kong Limited
Decathlon

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search