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Bon-Ton & designer Bartlett jointly unveil new line
May '11
The Bon-Ton Stores Inc and menswear designer John Bartlett unveiled on April 27, 2011 the inaugural collection from the partnership announced last fall. The media presentation, held in New York City at The Ace Hotel, showcased pieces from the fall collections of John Bartlett Consensus and John Bartlett Statements, menswear brands offering sportswear, furnishings and suiting. The collections will be available in all Bon-Ton stores in August 2011. The collection will be launched with a media and marketing program and personal appearances by John Bartlett.

Bud Bergren, President and Chief Executive Officer of The Bon-Ton Stores, commented, “We are very excited about our partnership with John. We believe John's collection, along with our extensive portfolio of exclusive private and national brand offerings, is going to differentiate us from our competition. I think our customers will find John Bartlett Consensus and John Bartlett Statements to be right on trend and offer terrific value.”

“The great thing about these collections is that the pieces are designed for today's man and for both career and casual lifestyles. The fit is trim, yet relaxed, with engaging details that aren't over-decorated,” notes John Bartlett. “I paid very close attention to the hand and feel of the fabrics and the washes, and use the best in noble fibers to create the highest quality to price ratio possible.”

Consensus and Statements collections include an extensive variety of separates all cohesively designed incorporating three main trends: University Prep, Rugged Military and Refined Lumberjack. Men will find that the original aesthetic Bartlett displays in his high-end collection is present in the collections for Bon-Ton.

Bon-Ton Stores Inc

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