Model and TV presenter Tamara Ecclestone is going to be the new 'face & body' of Ultimo – the leading designer lingerie brand. The 26-year-old model will lead the brand's summer, autumn and winter campaigns this year.
The UK-based innerwear brand has been represented earlier by model and actress Kelly Brook and ex-Spice Girl Mel B.
"Ultimo lingerie is very glamorous, affordable and beautifully designed. The range really offers something for everyone – right from A cups to G cups”, Tamara said.
"Ultimo is the perfect brand for women as it instantly makes them feel glamorous, supported and comfortable", she added.
For Michelle Mone OBE, creator of Ultimo, “Tamara is elegant, beautiful, and had a fairy-tale life. But, she is very down to earth and brings something entirely new to the brand.”
Fibre2fashion News Desk - India
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