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Fashion House hires Amado, SVP & Creative Director

21
Dec '05
Fashion House Inc, a growing women's shoe company announced that Daniel Amado has joined the Company as Senior Vice President (SVP) and Creative Director.

"The addition of Dan Amado will take design team to the next level," said John Hanna, President and CEO of The Fashion House. "He is a major force in the footwear industry and they are excited to see his vision help us further develop brands."

Amado comes to The Fashion House with a successful track record in wholesale and retail brand development. Amado spent fourteen years at Nine West Group where he served as President of the Selby Division and Senior Vice President, Product Development. In this role, he doubled future orders for the company, achieved 130 percent gross margins and increased catalog house sales by 70 percent.

His experience also includes five years with Aerogroup International as Senior Vice President, Product Development for Aerosoles' AS-Signature and A2 brands. During his tenure, he repositioned the Aerosoles global brand through the development and expansion of new categories and reinvented the product by introducing modern, fashion-driven designs, which resulted in retail expansion to 100 stores in the US and 67 stores in Europe.

He successfully created the concept, design and marketing of the AS -- Aerosoles Signature brand by positioning it to a more upscale and contemporary consumer.

Amado will oversee all aspects of design and line building for allof The Fashion House's product lines, including future brand acquisitions. He and his team will also be responsible for materials sourcing, trend scouting and first price cost negotiation.

In Los Angeles, The Fashion House, a design, manufacturer, and licensee for women's designer footwear include the Richard Tyler Couture, Tyler.

Richard Tyler and Nicole Miller New York shoe lines. The in demand styles from couture and tailored to trend-setting and irreverent are available at upscale retailers Nordstrom's, Macy's and other fine stores.

Fashion House Inc


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