Home / Knowledge / News / Fashion / Nordstrom extends sizing expansion to 30 stores
Nordstrom extends sizing expansion to 30 stores
20
May '18
Courtesy: Nordstrom
Courtesy: Nordstrom
Making the shopping experience inclusive for everybody, both online and in stores, Nordstrom, a leading US-based fashion retailer, has extended sizing expansion to 30 stores, with 100 brands producing extended sizes – by adding more zeros, 2's, 14's, 16's and 18's - across multiple categories, including denim, dresses, swimwear, activewear and lingerie.

New signage highlights the extended sizes in the stores.

At Nordstrom in downtown Seattle, the mannequins on the left and middle are size 2 while the mannequin on the right is size 12. All are wearing Halogen, a Nordstrom-exclusive brand.

The initiative was launched at Nordstrom Century City in Los Angeles in October 2017, with participation primarily coming from denim brands including Topshop, Rag & Bone and Madewell. For holiday 2017, Nordstrom launched the initiative online with 40 brands making extended sizes. At that time, the retailer set a goal of expanding extended sizes to 15 additional stores with 60 participating brands by the spring of 2018. These numbers have been exceeded.

Nordstrom is not eliminating its existing plus size or petite departments, but instead is working toward filling the gaps in sizes and integrating all sizes together for a more size inclusive shopping experience.

Brand additions include but are not limited to the following:-

Nike, Adidas and Beyond Yoga have added size XXL. •Paige, Frame and MOTHER have added size 34. Rebecca Taylor, Theory and ALC have added sizes 14 and 16. Nordstrom private-label brands Halogen, Zella and Nordstrom Signature now come in sizes XXS-XXL and 0-18.


"The industry really needed a retailer to be the voice of customers and ask for more sizes," said Tricia Smith, Nordstrom executive vice president and general merchandise manager for women's apparel. "It's been hard work and we're making progress. We're thrilled more and more brands are extending their offerings to this population of stylish women who were previously missed. We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers."

"Style and fashion apply to everyone. We don't view being size inclusive any differently that the need to be more inclusive across the board—whether it's ethnicity, size or body type. In our opinion, petite and plus sizes shouldn't be considered special categories. They're just sizes," Smith added.

Nordstrom is further expanding the extended sizes initiative for the upcoming Anniversary Sale (beginning July 20,) with many of its own private label brands making up to size 24. For fall 2018, a broader range of size-inclusive mannequins designed exclusively for Nordstrom will be rolled out in 30 stores to help create a size inclusive shopping experience. The retailer will also be working on expanding the range of sizes available from its European brand partners. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Textiles | On 19th Sep 2018

Punitive PRC tariffs on US goods has extra 5% on textiles

Responding to Washington’s latest duty increase in a dispute with...

Courtesy: Tecnorama

Textiles | On 19th Sep 2018

'Reliability & excellent quality are Tecnorama’s USP'

The complete reliability and excellent quality of Tecnorama systems...

Courtesy:  Stanislav Kondratiev on Unsplash

Apparel/Garments | On 19th Sep 2018

AAFA questions US tariffs on $200 bn Chinese goods

The American Apparel & Footwear Association (AAFA) has questioned...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Divyesh Mashruwala, Akshar Industries

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Karen Lou,

Karen Lou

Australia-based Sunseeker has been creating swimwear since 1970. Sunseeker ...

Manuele Baggini,

Manuele Baggini

Comec Italia Srl is a world leader in the production of printing machines. ...

Larry L Kinn, Suominen Corporation

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search