Nike, Adidas and Beyond Yoga have added size XXL. •Paige, Frame and MOTHER have added size 34. Rebecca Taylor, Theory and ALC have added sizes 14 and 16. Nordstrom private-label brands Halogen, Zella and Nordstrom Signature now come in sizes XXS-XXL and 0-18.
"The industry really needed a retailer to be the voice of customers and ask for more sizes," said Tricia Smith, Nordstrom executive vice president and general merchandise manager for women's apparel. "It's been hard work and we're making progress. We're thrilled more and more brands are extending their offerings to this population of stylish women who were previously missed. We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers."
"Style and fashion apply to everyone. We don't view being size inclusive any differently that the need to be more inclusive across the board—whether it's ethnicity, size or body type. In our opinion, petite and plus sizes shouldn't be considered special categories. They're just sizes," Smith added.
Nordstrom is further expanding the extended sizes initiative for the upcoming Anniversary Sale (beginning July 20,) with many of its own private label brands making up to size 24. For fall 2018, a broader range of size-inclusive mannequins designed exclusively for Nordstrom will be rolled out in 30 stores to help create a size inclusive shopping experience. The retailer will also be working on expanding the range of sizes available from its European brand partners. (SV)
Fibre2Fashion News Desk – India
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