OCM, one of India's largest fabric manufacturers, has moved onto a new charter of transformations across various areas including a renewed focus on styling needs of the modern Indian woman, and an exclusive tie up with the much sought after Pakistani fashion brand - Sana Safinaz, it said in a press release.
The brand's strategic shift also covers manufacturing, product development and revitalising the well reputed OCM brand in the Indian market to strengthen its business in India and in overseas markets.
The new marketing surge of the company now encompasses women wear under the name OCM – Women Exclusives. Lightweight woollen blends, textures and colours in the new products to meet the needs of the modern Indian woman, be it for western formal wear, social or ceremonial wear, and this would constitute a strategic priority for OCM going forward.
In order to take this initiative to the next level, OCM India has entered into an exclusive distributorship with Sana Safinaz, Pakistan's most sought after fashion brand which is reputed for high quality in women's ethnic wear, to bring to Indian women Sana Safinaz apparels.
OCM's recently released Style Book Winter 2015 in the market bears testimony to this new strategic shift of the brand.
Announcing the partnership, Nitin Jain, CEO and Managing Director of OCM India, said, “Progressive India is witnessing a significant movement towards a lifestyle that is conscious of emerging trends in fashion. We see exceptionally high compatibility with Sana Safinaz of Pakistan to meet this need of the modern Indian woman.”
The partnership will kick-start this month with the Sana Safinaz 2015 Silk Collection that comprises six fresh, exciting designs executed in two vibrant colour-ways. The collection would be available in select stores across India for the upcoming festive season and the packaging would bear the OCM Women's Exclusive logo to lend assurance of authenticity to the purchaser, the release said.
The front line fashion collections to follow would be the Winter Collection and the next year would see Muzlin Collection, the Spring /Summer Lawn Collection, Eid Collection, Silk Collection and finally , Winter Collection 2016.
Sana Safinaz, founded in 1989 by designer duo, Sana Hashwani and Safina Muneer is known for its affordable luxury lines that include Pret-a-porter, Diffusion, Bridal couture and accessories.
While talking about the soon-to-be – launched Silk Collection, they said, “Luxurious superiority, great quality and finish are the special characteristics of the brand and these are manifest in the Silk Collection”. (SH)
Fibre2Fashion News Desk – India