Home / Knowledge / News / Fashion / Pepsi teams up with HUEMN to launch fashion collection

Pepsi teams up with HUEMN to launch fashion collection

09
Oct '19
Pic: HUEMN
Pic: HUEMN
PepsiCo is collaborating with Indian label HUEMN and launching a fashion collection today at the Lotus Make-up India Fashion Week (LMIFW) SS’20 organised by the Fashion Design Council of India (FDCI). All denim fabric used in the collection is made using recycled plastic, in line with the company’s 'Winning with Purpose' vision, which aims not to turn plastics into waste.

The athleisure collection, created by designer duo Pranav Misra and Shyma Shetty, is an extension of part of Pepsi's 2019 ‘Har Ghoont Mein Swag' campaign and will be unveiled at the Pepsi x HUEMN runway show at the event, according to a news agency report.

HUEMN co-founder Shetty said the collection is an amalgamation of the ethos of both brands and an effort to bring both our audiences together, with an inclusive and fresh product line driven by both- popular culture and cutting edge fashion.

Fibre2Fashion News Desk (DS)


Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Smita Murarka, Amanté

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search