Company: Associated British Foods (ABF)
Location: Ljubljana, Slovenia
Area: 45,208 sq ft
Product profile: The store features the latest trends in women’s, men’s and children’s fashions, including footwear and accessories, along with lingerie, beauty and homeware. The assortment in the store also comprises Primark’s certified cruelty-free Leaping Bunny PS-Beauty range, as well as brand’s sustainable cotton ranges that include pajamas, jeans and homeware.
Store design | Interiors & VM | Fixtures: Spread across two floors, the store showcases Primark’s latest contemporary shop fit with 44 cash desks and 48 fitting rooms, free Wi-Fi as well as two customer recharge seating areas. There are also open spaces with modern features and comforts such as ‘Recharge café’ with a kitchen area and decor in the back of house for employees.
About the company: Primark is an Irish fast fashion retailer headquartered in Dublin, and a subsidiary of ABF. This store in Ljubljana marks company’s entry to the Central and Eastern Europe (CEE) market. With this store, the brand has 372 stores across 12 markets. Primark has previously announced plans for further expansion into the CEE market and has signed leases for its first stores in Poland and the Czech Republic. (PA)
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