Brand ambassador: Priyanka Chopra Jonas is Crocs’ global brand ambassador for the 2020 “Come As You Are” campaign. This Cros/Jonas partnership will be the joint collaboration to benefit the United Nations Children’s Fund (known as UNICEF). She will work closely with Crocs on a series of donations to aid children around the world.
About Priyanka Chopra Jonas: She is a Hindi film actress known for her spectacular roles in Aitraaz, Don and many more.
Quotes from company: Terence Reilly, Crocs SVP and Chief Marketing Officer said, “Priyanka embodies the ethos of ‘Come As You Are’ with her unique and expressive style and fashion sensibility. As the campaign transitions into empowering people to proclaim and express their one-of-a-kindness, she will be a beacon for how some of our newest 2020 collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive."
Fibre2Fashion News Desk (PA)
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