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Pure London to launch Redefining Disruption campaign

Sep '18
Courtesy: Pure London
Courtesy: Pure London
Pure London 2019’s Festival of Fashion will launch its new campaign ‘Redefining Disruption’ for the fashion community. With an international audience, the three-day seasonal show will help the attendees navigate global issues in the fashion industry. The event for womenswear, menswear, accessories, and young fashion will be held from February 10-12, 2019.

Pure London will focus on the key points of the campaign namely; Be Bold, Be Brave, Take a Stand, Embrace the change, Challenge the Status Quo, and Join the Power of One. Bold creative campaign imagery featuring graffiti spray paint effects are inspired by the overarching idea of disruption, according to a press release.

Following the success of the Power on One pledge campaign launched during the July 2018 show to further the UN Global Goals for Sustainable Development, Pure London will continue to evolve and build on the progress made towards creating a more sustainable future for fashion, driving the industry to continue to make their pledges and join the Power of One campaign. Further details are currently under wraps but Pure London can reveal that the February 2019 show will feature a graffiti- style pledge wall for visitors to interact with.

Under new ownership of the ITE Group, plans continue to create a unified festival of fashion across London, alongside Scoop and offering collaborative solutions to benefit visitors to both shows.

At Pure London, visitors will continue to see over 700 women’s and menswear brands offering ready to wear and premium collections, footwear and accessories as well as the recently re-branded Gen Z section. Previously known as Spirit and re-named to reflect this transformative growth sector, Gen Z will encapsulate the energy and mood of young fashion and is set to burst with of-the-minute, trend-led, street style, and unisex collections. (GK)

Fibre2Fashion News Desk – India

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