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Ralph Lauren unveils new pride campaign and collection

23
Jun '20
Pic: Ralph Lauren Corporation
Pic: Ralph Lauren Corporation
Building on a 30-year history of supporting and advancing LGBTQIA+ issues through volunteer activations, corporate initiatives and financial grants, Ralph Lauren, a global leader in the design, marketing and distribution of premium lifestyle products, will launch a digital marketing campaign and a ten-piece gender-neutral Polo Pride collection.

The company has partnered with the Stonewall Community Foundation to donate a portion of the purchase price of each item sold in order to benefit LGBTQIA+ organisations around the world. The Stonewall Community Foundation prioritises and lifts up those who experience the greatest vulnerability within the community, including communities of colour and transgender, gender non-conforming, and non-binary people.

The dynamic digital marketing campaign 'We stand together' showcases stories of inclusion, freedom, equality and self-love. Featuring a diverse group of individuals who each created their own unique content for the campaign through elegant self-portraits and videos, the cast includes actor, model, and activist Indya Moore; writer, producer and actor Dan Levy; singer and actor Jeremy Pope; illustrator Richard Haines and artist Deep Pool; models Erika Linder and Heather Kemesky; author Sarah M Broom; producer and director Greg Berlanti alongside soccer player and producer Robbie Rogers; chef Kristen Kish; US army veteran Anthony Woods; TikTok duo Ebony and Denise from Team2Moms; as well as photographers Micaiah Carter, Soraya Zaman, and Cass Bird with her family.

"Each individual is deeply rooted in the LGBTQIA+ community and this campaign proudly shares their messages to the world about identity, racism, liberty, individuality and what they stand for," the company said. The marketing campaign has been launched on June 22 across the brand’s digital and social channels, highlighting each person’s voice with a unifying message of standing together in solidarity for change.

“Pride is another way for us to prove that love transcends all borders, and that by standing together with the LGBTQIA+ community, the Black Community and their allies, we can send a message of solidarity to the world,” said David Lauren, chief innovation officer, Ralph Lauren.

Click here to learn about Polo Pride capsule collection

Fibre2Fashion News Desk (RKS)


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