RealReal collaborating with Gucci

08 Oct '20

2 min read

Pic: Gucci

Authenticated luxury consignment marketplace The RealReal has joined hands with Gucci through the end of the year to unveil an online shop featuring pre-loved Gucci items and promote circularity for luxury fashion. For all Gucci purchases or US consignments made through The RealReal, the companies will also plant a tree through nonprofit One Tree Planted.

The RealReal is the world’s largest online marketplace for authenticated, consigned luxury goods. Planting of trees will help The RealReal’s global reforestation efforts -- from planting trees that help mitigate climate change in the Amazon Rainforest to replenishing California forests damaged during this year’s record-breaking wildfire season.

The inherent longevity of luxury products supports a circular economy and, by joining forces with The RealReal, Gucci is promoting this avenue to extend the life of its products even further. To date, consignment of women’s and men’s Gucci clothing on The RealReal has saved 230 metric tons of carbon and 10+ million litres of water, as compared to the environmental costs of manufacturing those items for the first time.

Gucci is one of The RealReal’s most in-demand luxury brands. Gucci continues to see strong growth in resale demand (up another 19 per cent this year), and is the most in-demand men’s brand for the third year in a row. Gucci also commands strong resale value for consignors, with clothing resale value 2.3x stronger than average compared to all brands sold on The RealReal.

“Gucci is raising the bar not only for the fashion industry, but for all companies by continuously innovating to make its business more sustainable,” said Julie Wainwright, founder and CEO of The RealReal. “Together we’re shining a global spotlight on resale that we hope will encourage all consumers to support the circular economy and join us in reducing fashion’s carbon footprint.”

Fibre2Fashion News Desk (SV)

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