Reiss partners with Affiliate Window for UK launch

Reiss, which counts some of the stylish of celebrities and fashion influencers among its clients, said it chose Affiliate Window as it felt that the network's tools and technology provided the “right fit” to meet the brand's strategy and objectives in the affiliate channel.

“Reiss are looking forward to working with Affiliate Window to help us push the boundaries of affiliate marketing, particularly in the Luxury retail space,” said Katie Mulvaney, Global Affiliate & Online Partnership Specialist at Reiss .

Performance marketing is an extremely important channel for Reiss, which attributes a significant amount of revenue and resource to this channel internationally. Affiliates is an exciting channel for Reiss as it covers many different verticals, and the brand use it to test new opportunities and technologies in many different markets across the world.

The team at Reiss will use the payment on Affiliate's influence tool to reward publishers driving upper funnel traffic and plans to use its cross-device tracking technology to properly reward mobile partners.

Reiss also cited Affiliate Window's reporting functionality and service levels across Europe as advantages of launching with the network, a company statement said adding that the brand had plans to expand into Europe with localised European sites by the end of this year.

The zanox group will be assisting Reiss with their affiliate activity in these markets. As mobile is a huge focus for Reiss as a business – from an affiliate perspective they have had great success with their mobile partners to date, which is a key focus for them moving forward.

On his part, Anthony Clements, UK Country Manager at Affiliate Window said his company was “thrilled” to see Reiss join the Affiliate Window network exclusively in the UK: “The brand's luxury credentials, alongside Affiliate Window's market-leading technology solutions designed to reward content orientated partners, will be a great match for a successful and exciting affiliate programme.” (SH)

Fibre2Fashion News Desk – India