Home / Knowledge / News / Fashion / Roberto Cavalli goes for online makeover
Roberto Cavalli goes for online makeover
15
Mar '16
Prestigious Italian fashion house Roberto Cavalli is back online with a completely renewed. It has also launched its new omnichannel and mobile friendly e-commerce, the brand said in a press release.

Its website www.robertocavalli.com has become the online flagship store to discover and directly purchase clothing and accessory collections of the house, for both men and women.

“We aim at being omni-channel, using our most important boutiques worldwide as hubs to send our products to more than 60 countries,” said Renato Semerari, CEO of the Cavalli Group.

“This way, we can not only offer to our clients a variety of merchandise that is wider and more faithful to our brand image; but we can also directly operate on the stock of products, thus reducing tangible assets,” he added.

Thanks to the new distribution system, clients in Italy, UK and US will enjoy a “pay-and-collect” service, allowing them to choose and order garments and accessories online, and find the nearest Roberto Cavalli boutique to collect their purchase.

“It is a full responsive platform – adapting to the habits of modern users, who ever more frequently prefer connected mobile devices to get the news and purchase,” Semerari said.

The new site is an open window to the world of Roberto Cavalli, offering thorough information on the roots and heritage of the brand, on its celebrities, on its creative director Peter Dundas, and on the brand's lifestyle.

“The new website will be fully interactive, taking up a pivotal role in the presentation of the collections, thanks to the live airing of the catwalk shows, a social media wall and photo gallery; giving clients across the world the chance to follow the shows live, discover the behind the scenes, and browse on-line the entire collections, as well as to experience the Cavalli world and meet its protagonists,” Semerari said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 23rd Jan 2021

Belarus unveils five-year light industry plan

Bellegprom, the light industry concern of the Belarusian ministry of...

Pic: USDA/FAS

Textiles | On 23rd Jan 2021

US cotton exports rise on China demand: USDA report

Despite US cotton production falling 5 million bales from the...

Pic: Shutterstock

Apparel/Garments | On 23rd Jan 2021

Explore new markets for RMG industry: Bangladesh minister

Bangladesh commerce minister Tipu Munshi recently highlighted the...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Siddharth Biyani, Mangalam Industries Pvt Ltd

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search