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Home / Knowledge / News / Fashion / Rudolf shows new fashion concepts & Hub 1922 at Kingpins
Rudolf shows new fashion concepts & Hub 1922 at Kingpins
22
Apr '18
Courtesy: Rudolf
Courtesy: Rudolf
Rudolf Group, a global service provider and a manufacturer of various products for textile finishing and construction chemistry headquartered in Germany, displayed its latest selection of chemical auxiliaries for fashion and function and Hub 1922 at Kingpins Amsterdam. The jeans supply chain show was held on April 18 and 19, 2018, in Netherlands.

In order to shorten the distance with both manufacturers and apparel brands and retailers, Rudolf deploys two synergic initiatives. One is a refined selection of chemicals auxiliaries targeting garment finishing and delivering, in addition to current aesthetics, sophisticated functionalities that take denim to the next level in terms of both performance and enhanced quality.

Second initiative is the launch of a new project that, combining German engineering and Italian style, provides solutions at the crossroad of fashion and utilitarian functionality. The project, called Hub 1922, introduces elements of unorthodox diversity and fosters collaborative environments that can be truly disruptive.

At Kingpins Amsterdam, Hub 1922 will present three concepts rooted in Rudolf’s sophisticated and conscious chemistry. Odyssey, a voyage through textures and innovation, softness, comfort and signature hand-feels; Shelter, performance inspired by natural models for urban protection and for much reduced domestic washing; and Memoflex, a modern-day miracle preventing denim from sagging and bagging, a truly denim Botox that shows improved quality on many stretch fabrics.

Hub 1922 aims to be the unmatched one-stop shopping for fashion and function, innovation and creativity in garment processing. The hub will enable continuous, synergetic, and powerful collaboration with brands and retailers to deliver disruptive innovations in the global markets. The project Hub 1922 begins exploring through concepts and values rooted in deep scientific knowledge, true responsibility, technical innovation, and fresh creativity. (GK)

Fibre2Fashion News Desk – India


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