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Shanghai wants leading brands to launch products there
30
Jun '18
Shanghai wants leading brands to launch products there
Shanghai intends to attract top global brands to pick the city as the first choice to launch their products and open their first store by promoting the Shanghai Shopping brand, which will be advanced under a three-year action plan. As part of the plan, the city on June 15 held a launch ceremony to showcase itself as the choice for global brand debuts.

The city will develop platforms to help these leading fashion brands to debut and will promote the Shanghai Fashion Week to become the fifth biggest fashion week globally, according to Chinese media reports.

It will also set up professional agencies to work with counterparts from abroad to provide services in media, advertising and brand promotion.

The city will try to bank on the opportunity offered by the first China International Import Expo to be held in November in Shanghai to boost the Shanghai Shopping brand, said the Shanghai Commerce Commission.

The city will exploit its resources in finance, trade, shipping and scientific innovation to better connect traditional businesses with e-commerce companies to deepen collaboration. (DS)

Fibre2Fashion News Desk – India


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