Home / Knowledge / News / Fashion / Shanghai wants leading brands to launch products there
Shanghai wants leading brands to launch products there
30
Jun '18
Shanghai wants leading brands to launch products there
Shanghai intends to attract top global brands to pick the city as the first choice to launch their products and open their first store by promoting the Shanghai Shopping brand, which will be advanced under a three-year action plan. As part of the plan, the city on June 15 held a launch ceremony to showcase itself as the choice for global brand debuts.

The city will develop platforms to help these leading fashion brands to debut and will promote the Shanghai Fashion Week to become the fifth biggest fashion week globally, according to Chinese media reports.

It will also set up professional agencies to work with counterparts from abroad to provide services in media, advertising and brand promotion.

The city will try to bank on the opportunity offered by the first China International Import Expo to be held in November in Shanghai to boost the Shanghai Shopping brand, said the Shanghai Commerce Commission.

The city will exploit its resources in finance, trade, shipping and scientific innovation to better connect traditional businesses with e-commerce companies to deepen collaboration. (DS)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 14th Jul 2020

Falling textile-garment exports in Vietnam threaten jobs

Vietnam's textile and garment sector could see more job losses in the ...

Pic: Bodygram

Retail | On 14th Jul 2020

Transcosmos signs agreement with Bodygram, Japan

Transcosmos, headquartered in Japan, has signed a partnership...

Pic: IWTO

Textiles | On 14th Jul 2020

How clothes are used determines sustainability: AWI

Sustainability of clothing greatly depends on the number of times it...

Interviews View All

Saket Garg, Garg Corporation

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Apurva Kothari,

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

S Ziya Gumuser, Teknomelt

S Ziya Gumuser
Teknomelt

Turkish nonwoven manufacturer Teknomelt has been around for only seven...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search