Spain's Loewe hottest brand, Prada 2nd, Versace 3rd: The Lyst Index

Under creative director Jonathan Anderson, Loewe has undergone a renaissance, climbing 13 places over the last 12 months to take the number one spot for the first time the second quarter (Q2) this year, Lyst said in a release.

Searches for Loewe increased by 19 per cent in the second quarter this year.

Loewe’s Anagram tank top was the hottest product of the quarter, while its basket bags also continue to drive global demand with a halo effect on searches for dupes online, Lyst said. Years after its initial release, the Loewe basket bag has secured cult accessory status.

Versace is among the fastest risers for a second quarter in a row, rocketing another five spots up the charts into third place — its highest ranking since The Lyst Index began.

Italy’s Miu Miu, Bottega Veneta, Valentino ranked fourth, fifth and sixth respectively in the latest index.

France’s Saint Laurent and Dior ranked seventh and tenth respectively, while Italy’s Moncler and Gucci ranked eighth and ninth respectively.

Louis Vuitton climbed two places into the 11th position, with Pharrell Williams’ highly anticipated debut menswear show—and campaign, starring a pregnant Rihanna—creating a blockbuster pop culture moment at unprecedented scale, Lyst noted.

In a potentially vibe-shifting moment, the term ‘quiet luxury’ exploded into the collective fashion consciousness this quarter, Lyst noted.

There have been over 172 million mentions of the term ‘quiet luxury’ on TikTok. Lyst data suggests that some shoppers are embracing the aesthetic, with conspicuously inconspicuous items like The Row’s Ginza flip flops, Alaïa’s mesh flats and a Loro Piana baseball cap entering the hottest products list.

Australian label Posse, with its crisp linen pieces and minimal aesthetic, is a breakout brand to watch. But overall, the quiet luxury discourse still dwarfs the trend.

The Onitsuka Tiger Mexico 66 sneakers were the second hottest product of the quarter, generating over 113 million views on TikTok.

Fibre2Fashion News Desk (DS)