Location: Phoenix Marketcity Mall & High Street Phoenix Mall in Mumbai and Phoenix Marketcity Mall in Bangalore
Area: 500 sq ft
Product profile: The stores display ethnicwear range for the girls aging up to 15 years that include recently launched Biba Girls’ spring summer collection along with lehengas, jackets, anarkalis, asymmetric kurtas, palazzos, dresses, gowns, jumpsuits and shorts.
About the company: Biba, a synonym for pretty women in Punjabi, is started by Mrs. Meena Bindra from Bombay since 1988. Symbolising the strength and the spirit of today’s woman, Biba today is the most loved ethnic wear brand in the country. Biba products are available in all three categories of SKD (Salwar Kamees Dupatta), M&M (Mix & Match) and unstitched fabric. The popular demand from its avid patrons, led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. Biba Girls started with products for 2-12 years of age group. To cater to the increasing demand, Biba has decided to widen their offerings to slightly older girls’ aging upto 15 years. The Biba Girls’ stores will stock up over 75 SKU’s, thereby expanding its product line. Biba products are available through 225 stores in 103 cities, apart from presence in retail chains like Shopper’s Stop, Lifestyle, Pantaloons and Central.
Fibre2Fashion News Desk – India
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