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Stella McCartney, LVMH collaborating

19
Jul '19
Stella McCartney/Pic: LVMH
Stella McCartney/Pic: LVMH
Stella McCartney and LVMH are collaborating to further develop the Stella McCartney House. The two have entered into an agreement in this connection. Stella McCartney House aims to accelerate its worldwide development in terms of business and strategy, while maintaining its long-lasting commitment to sustainable and ethical luxury fashion.

Stella McCartney will continue as creative director and ambassador of her brand, while holding majority ownership. Detail of the full scope of the deal are to be revealed in September.

McCartney will hold a specific position and role on sustainability as special advisor to Bernard Arnault and the executive committee members.

Bernard Arnault, chairman and CEO of LVMH, declared: “I am extremely happy with this partnership with Stella. It is the beginning of a beautiful story together, and we are convinced of the great long-term potential of her House. A decisive factor was that she was the first to put sustainability and ethical issues on the front stage, very early on, and built her House around these issues. It emphasises LVMH Groups’ commitment to sustainability.”

“LVMH was the first large company in France to create a sustainability department, more than 25 years ago, and Stella will help us further increase awareness on these important topics,” Arnault added.

McCartney added: “Since the announcement of my decision to take full ownership of the Stella McCartney brand in March 2018 there have been many approaches from various parties expressing their wish to partner and invest in the Stella McCartney House. While these approaches were interesting none could match the conversation I had with Bernard Arnault and his son Antoine. The passion and commitment they expressed towards the Stella McCartney brand alongside their belief in the ambitions and our values as the global leader in sustainable luxury fashion was truly impressive.”

“The chance to realise and accelerate the full potential of the brand alongside Arnault and as part of the LVMH family, while still holding the majority ownership in the business, was an opportunity that hugely excited me. Partnering with Arnault, his family and LVMH is a big step for me and my family, but also the team at Stella McCartney. The brand has achieved so much since its launch, and this new partnership with LVMH is recognition of that work, but this I feel is just the start, and I look forward to a brilliant future together,” she added. (SV)

Fibre2Fashion News Desk – India


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