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Sundeep Chugh is Benetton India's new CEO

28
Jan '16

Italy's Benetton Group has announced the appointment of Sundeep Chugh as Chief Executive Officer of Benetton India Pvt. Ltd.

Sundeep Chugh has been Commercial Director of Benetton India since 2011, contributing to the growth of the United Colors of Benetton, Sisley and Undercolors brands through a selective network expansion process, the company said in a press release. Benetton entered India in 1982.

Prior to joining Benetton, Sundeep Chugh held various high level managerial positions, always in India, working for multinational companies. In Adidas he was Sales Director. Over a three-year period, he established Adidas as one of the leading sports brands in the country. In LG Electronics, where he worked from 1997 to 2008, he focused on developing the Indian sales network.

Believing in – and investing in – the Group's human resources is one of Benetton's key values. The appointment of Sundeep Chugh as Chief Executive Officer of Benetton India is a demonstration of this and comes at an important moment for the company, the release said.

India is one of Bnetton's key markets thanks, to a capillary distribution network made up of 791 points of sale in 181 cities. (SH)

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