Home / Knowledge / News / Fashion / Sushant Singh Rajput is the new face of Graviera

Sushant Singh Rajput is the new face of Graviera

15
Mar '19
Pic: Graviera
Pic: Graviera
What: Graviera from GBTL Ltd announces Sushant Singh Rajput as their brand ambassador.

Who: Sushant Singh Rajput is an Indian actor.

About the collection: The brand is the kingpin in the stretch-fabric category for suits, blazers and trousers. The new ‘Twist-and-Twist’ range is available in poly-viscose(PV) and PV blends that are comfort-driven and wrinkle resistant, an ideal fabric play for those ‘on-the-go’.

Bytes: With regards to the ‘Twist and Twist’ collection, S Krishnamoorthy, managing director, GBTL said “It is an absolute delight to see our brand Graviera being accepted and loved by the consumers. Our latest ‘Twist and Twist’ collection revolving around the fabrics’ high-stretch quality is a perfect fusion of style and efficacy. The collection amalgamates trendy designs and patterns heralding comfort. We, at Graviera, believe in providing the best-quality products to our consumers, and the wonderful response that we have received since the inception is a testament to the stupendous work being done by the brand. Further impetus to this brand recall comes from associating with a youth icon – our brand ambassador, Sushant Singh Rajput”. 

About Graviera: Graviera from GBTL Ltd is a pioneer in the ready-to-stitch, over-the-counter fabric industry with a rich heritage of over 40 years. The brand has well-established pan India distribution, catering to varying consumer needs with variety of collections.  Graviera’s strong markets are northern and eastern regions, with high-quality products at affordable prices. (PA)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 14th Jul 2020

Falling textile-garment exports in Vietnam threaten jobs

Vietnam's textile and garment sector could see more job losses in the ...

Pic: GAP

Apparel/Garments | On 14th Jul 2020

Gap to compensate suppliers for cancelled orders

Gap Inc. will work collaboratively with its vendors to compensate...

Pic: New York & Company

Retail | On 14th Jul 2020

RTW Retailwinds voluntarily files Chapter 11 bankruptcy

RTW Retailwinds, an omni-channel specialty apparel retail platform...

Interviews View All

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Vidhyaa Shankar. S, A Ganapathi Chettiar

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Riddhi Jain,

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Tom,

Tom

<div>Inkbank is a leading supplier of inkjet inks and inkjet printing...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Thomas Ong P S, NanoTextile

Thomas Ong P S
NanoTextile

Malaysian company NanoTextile Sdn Bhd taps into the potentials of...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search