Who: Sushant Singh Rajput is an Indian actor. About the collection: The brand is the kingpin in the stretch-fabric category for suits, blazers and trousers. The new ‘Twist-and-Twist’ range is available in poly-viscose(PV) and PV blends that are comfort-driven and wrinkle resistant, an ideal fabric play for those ‘on-the-go’.
Bytes: With regards to the ‘Twist and Twist’ collection, S Krishnamoorthy, managing director, GBTL said “It is an absolute delight to see our brand Graviera being accepted and loved by the consumers. Our latest ‘Twist and Twist’ collection revolving around the fabrics’ high-stretch quality is a perfect fusion of style and efficacy. The collection amalgamates trendy designs and patterns heralding comfort. We, at Graviera, believe in providing the best-quality products to our consumers, and the wonderful response that we have received since the inception is a testament to the stupendous work being done by the brand. Further impetus to this brand recall comes from associating with a youth icon – our brand ambassador, Sushant Singh Rajput”.
About Graviera: Graviera from GBTL Ltd is a pioneer in the ready-to-stitch, over-the-counter fabric industry with a rich heritage of over 40 years. The brand has well-established pan India distribution, catering to varying consumer needs with variety of collections. Graviera’s strong markets are northern and eastern regions, with high-quality products at affordable prices. (PA)
Fibre2Fashion News Desk – India
| On 19th Jun 2021
Of almost 305,000 tonnes of textiles discarded in Australia’s New...
A survey of 540 South Korean exporting firms by the Korea...
Resetting and reimagining the innovation agenda for the...
Marry with brand ethos
Strongly believe in 'people first' policy.
Blockchains will be in heavy use by early adopters by 2025
Founded by Chini Chouhan, her eponymous brand specialises in women's...
A part of the Italy based multinational company Artsana Group, Chicco is...
Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...
Ventile is a registered trademark used to brand a special high-quality...
Sameer Sonkusale & Rachel Owyeung
A team at the Tufts University in Massachusetts was recently in news for...
Michaela Griggs & Peggy Schulz
Founded in 1929, Barco Uniforms started as an apparel company for beauty...
A Humming Way
A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...
Twee In One
Best known for convertible clothing, Indian brand Twee In One by designer...
Sarah Denise Cordery
Sarah Denise Studio
Manchester, England-based Sarah Denise Studio provides relevant fashion...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.