Swedish retail firm H&M launches new collection with Hector Bellerin

08 Mar '21

3 min read

Pic: PRNewsfoto/H&M

H&M has announced the launch of Edition by Héctor Bellerín, a collection made in close collaboration with one of the world’s most inspiring footballers. Edition by Héctor Bellerín is entirely made from sustainably sourced materials. H&M is a Swedish clothing-retail company. Bellerín is a Spanish international footballer and the vice-captain of Arsenal FC.

Bellerín has been involved in every stage of the design process, from the choice of sustainable fabrics to the directional take on spring style. It’s the latest Edition collection for men at H&M, the concept which encapsulates each season’s key looks. Edition by Héctor Bellerín will be available on the H&M website and in selected stores from March 4, 2021, H&M said.

Edition by Héctor Bellerín is a collection that has sustainability and style at its core. The collection is made entirely from more sustainable materials, in line with both Bellerín’s environmental values and H&M’s own transparent commitment to change. In the collection, cotton is organic, or recycled from textile production waste. Nylons and polyesters are recycled, while viscose fibres are from sustainable sources. Where possible, Bellerín was eager for pieces to be made from single materials to make them easier to recycle, according to H&M.

Alongside the sustainability aspect of the collection, Bellerín has been deeply involved in the design process at every stage. His signature style is felt throughout, from the authenticity of oversized streetwear and utilitarian pieces to the sharp new update of timeless men's staples. The muted earth tones reflect the effortlessness of Bellerín’s own personal style, while playful graphics show how he communicates serious issues with positivity, H&M said in a press release.

With each piece, Edition by Héctor Bellerín proves the season’s key pieces can be made with sustainability in mind. A lightweight grey field parka is oversized with drop shoulders, a concealed hood, a tab fastening at the collar and drawstrings at the waist and hem. A boxy-cut beige blazer is entirely unstructured, matched with wide cropped pants. A cotton poplin striped shirt has a roomy silhouette and exaggerated functional pockets, while zip-off cargo pants can be quickly transformed to shorts, H&M said.

Resort shirts and relaxed pants have an ease that is ready for the new season, as do knitted shirts and tees, all with a roomy silhouette. Hoodies, sweatshirts, and tees are printed with positive slogans such as ‘Live With Purpose’ and ‘To Protect Our Future Together’, alongside a graphic of a planet Earth in action. The collection is completed by a check shopper printed with the graphics, plus a check cap and bucket hat.

“Héctor Bellerín is a leader of the generation that’s redefining men’s style and advocating for positive change. Everyone at H&M is so happy to collaborate with Héctor to create Edition by Héctor Bellerín, our first sustainable collection for men,” Ross Lydon, head of menswear design at H&M said in a statement.

Fibre2Fashion News Desk (GK)

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