Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Textiles ministry initiates #CottonIsCool campaign
Textiles ministry initiates #CottonIsCool campaign
18
May '17
Courtesy: ShopClues
Courtesy: ShopClues
The Union textiles minister Smriti Irani has initiated a new campaign called #CottonIsCool on microblogging website Twitter to make cotton popular. The Fashion Design Council of India (FDCI) is supporting the initiative taken by the ministry of textiles, while online marketplace ShopClues has partnered with the ministry to bring out the Indianness of cotton.

Irani recently said on Twitter, "I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!" along with her picture in a cotton saree. She also encouraged others to do the same.

ShopClues, under the initiative, has created a special #CottonIsCool page which will be active from until May 20, 2017. Consumers using coupon code ‘cottoniscool’ will also be offered a 10 per cent discount on existing cotton products on the site.

"It gives us immense pleasure to join hands with the ministry of textiles to promote the cotton industry. Cotton is a fabric that keeps one cool in scorching Indian summers, and we are sure that our customers spread across Bharat in over 30,000 pin-codes will have a lot to choose from our wide range of cotton products we have on offer," said Radhika Aggarwal, chief business officer and co-founder, Shopclues.

Earlier, ShopClues had partnered with the Central Cottage Emporium and National Handloom Development Corporation to promote handcrafted, regional, and handloom products on the platform, which were part of its ‘IndiMarket’, an exclusive platform for locally sourced Indian products. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

China reportedly cancels trade talks with US, Liu He visit

Apparel/Garments | On 22nd Sep 2018

China reportedly cancels trade talks with US, Liu He visit

Washington is reportedly positive about arriving at a solution to its ...

AmCham Cambodia cautions US against possible sanctions

Apparel/Garments | On 22nd Sep 2018

AmCham Cambodia cautions US against possible sanctions

In a letter to US lawmakers, the American Chamber of Commerce...

Courtesy: ycloset

Apparel/Garments | On 22nd Sep 2018

Alibaba invests in clothes sharing platform Ycloset

Chinese garment sharing platform YCloset has completed an undisclosed ...

Interviews View All

Nishank Patel, Shri Dinesh Mills Limited

Nishank Patel
Shri Dinesh Mills Limited

Broad range of fabrics will sell well this financial year

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search