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The Arvind Store launches ready-to-wear brand for men

Apr '17
Courtesy: Arvind
Courtesy: Arvind
The Arvind Store has announced the launch of its own ready-to-wear brand, called 'Arvind', made with 9 decades of craftsmanship, innovation and heritage. Starting this summer, The Arvind Stores will debut ready-to-wear fashion garments with designs that evoke the sense of contemporary India in categories mainly focusing on work, leisure and ceremonial.

The launch will also showcase athletic leisure as a trend along with a technologically enabled bi stretch super light formal outerwear not just in the formal category of suits and blazers but also in the ceremonial line of achkan, bandhgalas and bundis.

Wardrobe essentials like rush hour series (10 pocket travel friendly suit), ultra-light blazers and 4D suit (enabling a 4 way movement using motion canvas technology) are also a part of the menswear brand.

"Creatively, we were always ready and now we are thrilled to grow our product offering to include ready-to-wear. Arvind ready-to-wear as a brand reflects the persona of a design and aesthetic loving discerning, classy and an intelligent man. We have seen tremendous growth and loyalty with our fabrics and bespoke services in the last so many years and we are looking forward to offering our customers such immediacy," said Kulin Lalbhai, executive director, Arvind Ltd.

Arvind ready to wear has been made available at all The Arvind Stores in Gujarat, Karnataka and flagship stores in other states.

Arvind Ltd, one of India's largest integrated textile and apparel companies with a strong presence in branded garments is one of the largest manufacturers and exporters of textiles products with a turnover of nearly $1.3 billion in FY 2015-16. (KD)

Fibre2Fashion News Desk – India

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