Threedium hosts global brands at Metaverse Fashion Week

25 Mar '22

2 min read

Pic: Business Wire

Threedium is hosting a collection of branded boutique shops along with 3D wearables from global brands participating in the ongoing Metaverse Fashion Week in Decentraland. Dozens of brands as well as web3 digital brands will be featured alongside global sponsors participating in the event in the Threedium Plaza built in partnership with Renovi Studios.

The fashion week will showcase some of the most cutting-edge brands and styles, including DKNY, Tommy Hilfiger, Paco Rabanne, Dolce & Gabbana, Etro, Charles & Keith and Prive Porter, as well as popular web3 brands like DeadFellaz, FangGang and Mortiverse. Visitors to the shopping mall will be able to virtually experience the fashion event, attend the ‘Taste of the Future’ immersive space for exclusive content, experiences as well as participate in physical and digital drops, Threedium said in a media release.

DKNY is offering avatars a unique, immersive experience for this virtual retail expo – themed around its spring 2022 campaign theme ‘Do Your Thing’. The campaign reinforces values intrinsic to the brand’s ethos – individuality and self-expression, both encouraged and reinforced in the metaverse.

Charles & Keith's booth will display their icons of the season: the candy-coloured Koa shoulder bag, and playful tie-up Alex sandals. The brand will also be giving out complimentary Koa bag and Alex sandals wearables to the first 1,000 visitors to their booth; Back in the real world, twenty exclusive micro Koa bags are also up for grabs through a social media contest.

Prive’ Porter is taking a leap into the metaverse by issuing authentication NFTs of its rare and exclusive handbags. For the first time, buyers of these authentic, coveted, collectible luxury assets will be available for sale in the metaverse.

PHYGICODE, a metaverse consortium and brand incubator, is launching its first phygital brand offering with festival wear brand, Wyld Flwr. Featuring a digital capsule collection inspired by Wyld Flwr’s physical line, PHYGICODE x Wyld Flwr showcases the talent of Trinidad & Tobago in physical and digital fashion.

During the opening events, Threedium and Decentraland will host Cathy Hackl as the first-ever Official Chair of Metaverse Fashion Week.

Agustin Ferreira, Decentraland Foundation leader said, “Threedium’s groundbreaking work in e-commerce is truly setting the standard in the industry. To be able to partner their expertise with the visionary Cathy Hackl, in what is a virtual world-first experience, is a major coup for Fashion Week. It will no doubt be a highlight of the event.”

Fibre2Fashion News Desk (KD)

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