;
Home / Knowledge / News / Fashion / Timberland partners with UK designer Christopher Raeburn

Timberland partners with UK designer Christopher Raeburn

26
Oct '18
Designer Christopher Raeburn; Courtesy: Timberland
Designer Christopher Raeburn; Courtesy: Timberland
Timberland, known worldwide for its iconic yellow boot and passion for the outdoors, has partnered with UK designer Christopher Raeburn, who will serve as the global creative director for the brand. The association will help Timberland fulfil its commitment to make products responsibly while increasing the use of recycled, organic and renewable materials.

Raeburn, whose label of the same name is synonymous with responsible, intelligent fashion design, will be a key stakeholder in developing Timberland's global creative vision; ensuring a holistic design approach across all product categories, marketing and in-store environments, alongside elevating the brand's commitment to responsible sourcing, inclusivity and community. 

Raeburn also heralds craftsmanship, innovation and utility as central to his design philosophy, again creating a natural and authentic connection to the Timberland brand.

As creative director, Raeburn will partner with Timberland's global product, marketing and innovation teams to deliver a forward-thinking look and feel that pushes design boundaries while honoring the brand's outdoor heritage. Raeburn will work closely with each team to create a collection of Timberland footwear, apparel and accessories that further the brand's purpose to step outside, work together and make it better. The first full collection under Raeburn's vision, across men's and women's, will be fall/winter 2020.

"Timberland has a strong foundation in craftsmanship and innovation; now it's time to elevate our brand vision through the lens of design," said Jim Pisani, global brand president, Timberland.  "Christopher Raeburn is a true visionary, who shares our ethos of responsibility and brings to the table a fresh, modern design sensibility. Together we will really push the boundaries of where Timberland can go as a brand, and we're excited to get started."

"I've been watching the Timberland brand for many years and have always been drawn to its commitment to be a responsible business," said Raeburn. "I see an incredible opportunity for Timberland to break out and put responsible, innovative design at the centre of the brand's creative strategy. It's an exciting moment to join forces with Timberland; a company set to evolve following decades of good work. I'm honoured to be partnering with a company with such strong values and I'm truly excited to be making a difference on a global scale."

Raeburn will share his time equally between his own brand and Timberland.  He will be based in his London studio, and travel frequently to Timberland's global headquarters in Stratham, New Hampshire, and regional headquarters in Stabio, Switzerland and Hong Kong.

Timberland and Raeburn first collaborated on a global apparel capsule collection that debuted earlier this year at London Fashion Week and launches in stores and online today. In line with his Remade philosophy, Raeburn scoured street markets and second-hand shops to find vintage Timberland items that he then meticulously deconstructed and remade into iconic, contemporary pieces for the runway. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pxhere

Textiles | On 24th Jan 2019

Cabinet okays National Bench of GST Appellate Tribunal

The Union Cabinet, chaired by Prime Minister Narendra Modi, has...

Courtesy: Pxhere

Textiles | On 24th Jan 2019

China's textile & apparel exports up 3.5% in 2018

Textile and apparel exports from China increased by 3.5 per cent...

Textile firm fully owned by blacks launched in S Africa

Textiles | On 24th Jan 2019

Textile firm fully owned by blacks launched in S Africa

A multi-million-rand textile firm, Africa Bespoke Apparel (ABA), was...

Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


January 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search