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Tommy Hilfiger signs license deal with G-III Apparel Group
03
Oct '15
American fashion label Tommy Hilfiger, which is owned by PVH Corp. and G-III Apparel Group, Ltd. have entered into a license agreement to introduce a line of women's dresses inspired by the Tommy Hilfiger brand's fresh take on classic, American, cool style, PVH Corp. said in a statement.

Beginning February 2016, the collection will be available at select department stores, including Macy's, specialty stores, and e-commerce partners in the US and Canada.

“Our women's collections are a key area of focus and a high-potential growth category for the brand globally,” said Daniel Grieder, CEO for Tommy Hilfiger. “G-III has been a strong partner with us on outerwear and luggage and is a market leader for women's apparel in North America with an in-depth understanding of our target customer. We are excited about this opportunity to expand the women's dress business in the US and Canada through G-III, and we look forward to working together on this new collection.”

Morris Goldfarb, Chairman and Chief Executive Officer of G-III, commented “We are excited to continue to deepen our strategic relationships with both the Tommy Hilfiger organization and PVH. The Tommy Hilfiger brand continues to demonstrate its wide appeal and longevity as a truly iconic American brand. We are pleased to help extend that position and to further leverage the world-class infrastructure and capability we have built for the dress market and to extend our leadership in this important category.”

The new Tommy Hilfiger dress collection is designed to complement the existing Tommy Hilfiger women's sportswear offerings. The Spring 2016 collection is inspired by iconic American style, with a modern twist featuring the bold use of print and color, and feminine fabrics and finishes. The collection, including dresses and coordinating shrugs and cardigans, will have suggested retail prices from $99 to $149.

The initial term of the agreement is five years with G-III having a right to renew for an additional five-year term subject to achieving certain sales levels, the statement said.

G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, women's suits and women's performance wear, as well as footwear, luggage and women's handbags, small leather goods and cold weather accessories, under licensed brands, its own brands and private label brands. (SH)

Fibre2Fashion News Desk – India


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