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UK Asos customers to have greater payment flexibility

19
Dec '19
Pic: Asos
Pic: Asos
Asos has extended its partnership with payments provider Klarna. It will be offering customers in UK option to pay in 3 monthly instalments, completely interest and fee-free adding to existing option of Pay later in 30 days. The expansion comes following success of Klarna’s Pay in 4 in US and builds upon long-standing relationship between Asos and Klarna in UK.

With Klarna’s Pay in 3, the first payment is made at the point of purchase via either a debit or credit card; the final two payments are then automatically scheduled to align with UK customers monthly pay cycle at 30 and 60 days respectively, making the payment process as smooth and simple as possible.

Now, whether shopping for winter wardrobe staples, the latest trainers, accessories or face+body products, Asos customers will have even greater flexibility. Shoppers will also be able to spread the cost of larger purchases more easily into three manageable instalments.

“Our relationship with Asos is built on a shared commitment to create the best shopping experience possible, by empowering customers with choice and flexibility. Following Pay in 4’s success in the US, we’re excited to expand our relationship with Asos to bring the best fee-free shopping experience to even more fashion lovers across the UK,” said Luke Griffiths, general manager at Klarna UK.

“At Asos we want to give our customers the best choice in everything we do; whether that is in the broad range of Asos Design and branded products, smooth and fast delivery or payment options. We know these are all important to our customers – the addition of Klarna Pay in 3 in the UK will help provide the best experience for our customers,” said Eve Williams, brand director at Asos.

Klarna, the leading global disruptor of payments and banking, and provider of smooth retail services, was founded in Sweden in 2005. Klarna currently holds a post money valuation of $5.5 billion, which ranks Klarna as the largest private fintech in Europe and one of the largest private fintechs globally. Klarna provides merchants with a flexible range of preferred payment alternatives that enable consumers to easily and securely pay when and how they want everywhere — online and in-store.

Over 190,000 merchants, including Asos, Peloton, Swoon, Michael Kors, Superdry, Gymshark, Samsung, Topshop, Oliver Bonas and many more have enabled Klarna’s innovative shopping experience, that stretches beyond the actual transaction and also allows consumers to take control over their personal finances. Klarna has 2,500 employees and is active in 17 countries.

Asos is an online global destination for fashion-loving 20-somethings, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, Asos customers can shop a curated edit of 85,000 products, sourced from 800 of the best global and local third-party brands and its mix of fashion-led in-house labels – Asos Design, Asos Edition, Asos 4505 and Collusion.

Fibre2Fashion News Desk (PC)


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