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UK maternity fashion label Seraphine to launch India store

30 Mar '19
1 min read
Pic: Seraphine
Pic: Seraphine

UK-based international maternity label Seraphine plans to open its first store at New Delhi ‘s Select CITYWALK Mall by the end of this month to showcase its stylish range. It also plans to set up an online store shortly afterwards to reach mothers-to-be across India. The label, founded by French designer Cecile Reinaud, will be led in India by Rajat Kapoor.

The brand is not just popular with the British royalty but also top celebrities like Kate Winslet, Christina Aguilera, Jessica Alba, Gwen Stefani and Anne Hathaway.

The maternity wear industry is estimated at ₹2,000 crore and the segment is growing at around 15-17 per cent year-on-year, a news agency reported quoting master franchisee in India Kapoor.

The label is hopeful of harnessing this opportunity and grow the brand in a big way, he said. (DS)

Fibre2Fashion News Desk – India

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