UK's M&S teams up with Sienna Miller for 'Anything but Ordinary' AW23

As M&S continues its journey to evolve style perceptions, Miller playfully brings to life the style and versatility of the new AW23 collection. She wears key pieces that comprise both seasonal, trend-led looks and timeless staples that form the foundation of any wardrobe. Outerwear and smart tailoring pieces (including Miller’s favourite piece—the tweed check blazer) sit alongside separates, chunky knitwear, and statement accessories, blending elements of British style with more bohemian and eclectic influences, M&S said in a press release.

Miller showcased the high-low and easy dressing approach that influenced the new collection, expressing how each look makes her feel and the different forms of confidence each unlocks.

“We wanted our Autumn campaign to appeal not only to our core customers but also turn the heads of women who may not have previously considered M&S. The edit of clothing included in the campaign is timeless, ageless, seasonless, and can be styled in a myriad of different ways, encapsulating an inclusive and broad appeal. Working with Sienna on this campaign has been incredible—she’s a style icon and super successful. She juggles a career with being a mum too, something that I’m sure many of our customers can relate to. We wanted to acknowledge the many roles that women play and celebrate the power of fashion to transform how we feel and how we behave. It’s uplifting, playful, and really kick starts a very exciting season for M&S,” said Anna Braithwaite, clothing and home marketing director at M&S.

“I have always had a genuine love for Marks & Spencer. It’s a brand that is part of the fabric of British life and holds special associations for so many people. I am thrilled to be joining this iconic company, fronting their Autumn campaign and being a part of their journey in shaping the future of fashion,” said Miller.

“We are absolutely delighted to welcome Sienna Miller into the Marks & Spencer family as the face of our Autumn Campaign. Sienna is the epitome of the modern woman—confident, empowered, and effortlessly chic. Her impeccable sense of style and innate ability to make a statement through fashion makes her the perfect fit for M&S. Her unique style and personality complement our brand values, and we are confident that together we will inspire our customers—existing and new—with exciting fashion choices throughout the season and beyond,” said Maddy Evans, director of Womenswear at M&S.

The collection will be available on M&S’ online platform and in around 100 stores.

Fibre2Fashion News Desk (NB)