UK's maternity brand Seraphine Group appoints Lee Williams as CFO

Prior to French Connection, he was group director of finance at ASOS between December 2014 and April 2016 including nine months as Interim CFO. After gaining his ACMA qualification, Lee has held a number of financial and management consultancy roles in the retail sector.

Furthermore, the company confirms that John Bailey has announced he is to step down as finance director of the Group to pursue other opportunities. John Bailey will remain with Seraphine for a sufficient time to ensure a smooth transition of the finance function to Lee Williams after he joins the business.

“On behalf of the company, I am delighted to welcome Lee to the team. Lee is a strong commercial and strategic CFO with experience in both growth and established businesses and recent listed business experience. I look forward to working with him and the executive leadership team as we continue to deliver the next phase of Seraphine's growth strategy,” David Williams, CEO of Seraphine, said in a statement.

"I would also like to take this opportunity to thank John Bailey for his significant contribution to the business over the last eight years. Under his tenure as finance director, John's work has been integral to the business, particularly as we moved from private to public ownership. I know he is proud of what he has helped to achieve, and we are all immensely grateful to him for his invaluable contribution to our growth story,” Williams added.

Fibre2Fashion News Desk (KD)