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UK's software firm Unmade announces new funding round

Jul '19
Pic: Unmade
Pic: Unmade
British fashion software firm Unmade recently announced a new funding round of £4.75 million. Octopus Ventures is the lead investor, with additional funds coming from MMC Ventures, Felix Capital and existing investors. The funds will be used for the company’s continued global expansion, technology development and improvements in serving existing customers.

Unmade is planning to grow its team in Europe as well as the United States, according to a press release from the company.

Founded by Hal Watts, Kirsty Emery-Laws and Ben Alun-Jones, Unmade was started with the mission to reimagine both the design and manufacturing processes within the fashion industry, so brands only make what is actually sold, in support of a sustainable, ethical economy. Unmade is driving innovation through an end-to-end digital solution for on-demand production at scale, delivering customisation, team-wear and micro-fulfilment.

Unmade has seen considerable growth this year with new customers and the expansion of its London based team. Since the last investment round, Unmade’s technology has developed to offer print customisation alongside its knitwear solution and its first team wear customer, Rapha Custom. The revolutionary team wear solution was launched in March 2019 with great success.

Unmade is partnering with forward-thinking fashion, lifestyle and sportswear brands including Rapha Racing Ltd, and a number of iconic fashion houses, to foster a new level of customer experience through customisation and direct interaction with the product that is completely integrated to the existing ecosystems.

To date, Unmade has raised £10M with earlier round investors including Connect Ventures and Felix Capital as well as leaders from the fashion and retail industries, such as Sian Westerman, President of Business and Investment Pillars of the British Fashion Council; José Neves, founder of Farfetch; and Christopher Suarez, co-founder of Nicholas Kirkwood amongst others. (DS)

Fibre2Fashion News Desk – India

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