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UOWD launches masters' degree in luxury management

12
Dec '19
Pic: Business Wire/AETOSWire
Pic: Business Wire/AETOSWire
University of Wollongong in Dubai (UOWD), the first international university and highest ranked Australian university in the UAE, has announced the launch of a new masters’ degree – Global Executive Master in Luxury Management (GEMLux). UOWD is the first international university in the UAE and the premier Australian university in the region.

Created in partnership with the prestigious Italian business school, Politecnico di Milano’s Graduate School of Business (MIP), the degree is designed to help meet the growing demand for highly-skilled professionals in the luxury sector, and focuses on implementing best-in-class managerial practices in the luxury goods and services segments, according to a press release by the university.

According to the China Tourism Academy, affluent Chinese tourists are the world’s top luxury consumers, taking 130 million trips per year and spending upwards of $274 billion – signalling a lucrative opportunity for qualified Chinese professionals in the luxury goods, services and experiences space to leverage, both within the Chinese mainland and across international markets.

To be offered in UOWD’s campus in Dubai from March 2020, the dual-degree is designed to empower professionals to evolve as luxury brand managers, fashion retail buyers, PR specialists, creative directors, brand ambassadors, and visual merchandising executives.

As part of the four-semester curriculum, students will travel to prominent luxury shopping and fashion capitals including Dubai, Milan, Geneva, and Paris to participate in factory tours, as well as visit the headquarters of luxury brands, exhibitions, and industry fairs while gaining exposure to game changers in the luxury retail industry.

“UOWD’s GEMLux programme is being introduced to help meet the growing demand for highly-skilled professionals in the luxury sector. It is also a big draw for people who wish to deepen their knowledge of management, and enhance their creative and managerial skills in the luxury goods and services sector,” professor Mohammed Salem, president of UOWD said.

“The launch of this degree, in partnership with the prestigious MIP Politecnico di Milano, is a testament to UOWD’s ongoing commitment to offering a globalised higher education curricula that enables our graduates to explore lucrative career options upon graduation,” Salem added.

The GEMLux degree features course highlights including strategy, contract negotiation, luxury customer experience design and marketing, supply chain management, brand management, distribution, and more. The postgraduate programme comes in response to the high uptake the UAE luxury market has enjoyed – growing at a CAGR of 7.4 per cent since 2018 and anticipated to reach $14.9 billion by 2023.

Fibre2Fashion News Desk (GK)


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