US brand Maidenform to launch intimates collection M

18 Oct '23

1 min read

Pic: HanesBrands

Insights

Maidenform is launching a new line of modern intimates called 'M' aimed at young-minded consumers seeking comfort and fashion.
The collection includes bodywear, bras, and underwear, offering a range of modern cuts and colours that can be worn as outerwear.
With 19 styles in neutral and bold fashion colours, the M collection prioritises comfort and style.

Maidenform, America’s shapewear brand, is launching a new line of modern intimates named M, designed to be deliciously comfortable and appeal to young-minded consumers who want superior fashion without any compromises. Maidenform M is taking craveable comfort to the next level with a buttery soft assortment of body basics (that are anything but basic) including bodywear, bras, and underwear.

“Maidenform wrote the book on bras with rich history and unmatched expertise in intimate apparel design. We are unveiling the next exciting chapter in Maidenform’s story - introducing M,” said Sandra Moore, VP brand marketing, innerwear, HanesBrands. “Throughout its iconic history, Maidenform has listened to its consumers by innovating and designing products that are loved by generations. M continues this tradition, serving up a major dose of style, confidence, empowerment, and unparalleled comfort.”

M brings modern cuts and colours to innerwear essentials that can also be worn as outerwear, touting a wide assortment of smoothing bodywear and seamless basics in a sleek and buttery soft fabric. The collection includes 19 styles across underwear, bras, and bodywear in neutrals and bold fashion colours, ranging in sizes S-3X, the company said in a press release.

Fibre2Fashion News Desk (RR)

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