US' Converse introduces All star BB shift CX

12 Apr '24

1 min read

Pic: Nike

Insights

Converse's All Star BB Shift CX, merges historical and contemporary design elements.
Building on the All Star BB Shift's foundation, it incorporates influences from iconic models like the Tar Max Mid and Run 'N Slam.
The shoe enhances performance with a large Air Zoom unit and CX comfort foam in the midsole, coupled with an internal plush collar.

Converse is introducing its newest performance basketball silhouette, the All Star BB Shift CX, which blends modern and archival design cues to create a new expression for Converse Basketball.

Converse incorporated tooling from the All Star BB Shift — this shoe’s namesake — and injected DNA from its long lineage of on-court styles into the new silhouette, inspired by features like the paneling found throughout the uppers of the Converse Tar Max Mid and the Converse Run ’N Slam.

The All Star BB Shift CX progresses from the All Star BB Shift by adding an enlarged Air Zoom unit in the forefoot for bounce and agility. Converse also added CX comfort foam in the midsole, which combines with the Air Zoom unit and an internal plush collar to help provide comfort. An upper featuring a synthetic, adjustable cable lacing system helps ensure lock-down support, so players can move confidently in every direction.