US' Teva collaborates with Parks Project to launch capsule collection

As a brand that was founded on the Colorado River in 1984, Teva is reducing its impact so future generations are free to explore the wild world around them. Parks Project shares this commitment and exists to protect and restore habitats. Together, the two brands have created a collection that not only showcases the beauty of our national parks but also raises awareness of the need to protect and preserve them.

Each piece in the collection features hand-drawn art, nature inspired colourways and motifs that captivate the beauty of the Colorado River. The infinitely versatile Teva x Parks Project capsule features Teva's iconic Hurricane XLT2 and a range of earth-conscious accessories and apparel that will complement your adventure-ready look, including the Teva x Parks Project Wild Rivers Pocket Tee, Wild Rivers Recycled Cropped Tank, Wild Rivers Recycled Hiker Short, Wild Rivers Ripstop River Hat and more.

As a part of this spring collaboration, Teva and Parks Project will be donating a total of $30,000 to Grand Canyon Conservancy, the official non-profit partner of Grand Canyon National Park, to support Colorado River restoration initiatives, specifically native fish conservation and monitoring. This work includes the removal of non-native predatory fish, translocation of native fishes, river missions, and data analysis.

"Teva is a brand whose values and love of the outdoors match ours, so we're excited to partner with them to create an inspiring capsule collection that speaks to their heritage in one of America's most amazing national parks, the Grand Canyon! We hope this collaboration inspires everyone to learn about the importance of habitat restoration in our parks, so we can all together leave it better than we found it," said Keith Eshelman, co-founder and CEO of Parks Project.

"We are thrilled to partner with the Parks Project to launch the Keep Rivers Wild Capsule Collection. This collaboration is an expression of our shared commitment to protecting wild places. We hope this collection inspires people to get outside, explore, and protect our national parks," said Anders Bergstrom, vice-president, Global GM of Teva Footwear at Deckers Brands.

Fibre2Fashion News Desk (RR)