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USPA Kids to showcase 'American Styles' at JFW
08
May '18
Courtesy: Junior
Courtesy: Junior's Fashion Week
US Polo Assn. (USPA) Kids will display 'American Styles' at Junior’s Fashion Week (JFW). The showcase will be held on May 13 in Mumbai and May 20 at Pune. Inspired by Indigo hues, Hawaiian beaches and Old Glory, the Spring 2018 collection of USPA is an assortment of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim.

The Spring 2018 collection of USPA will proffer a perfect fit for the experimenting and unafraid young minds. For girl bosses, the collection has classic sports dresses in bold and vibrant colours, knitted summer dress, stylish colour-blocked smockings, beach dresses and textured party dresses. For boys, there are sporty polo t-shirts and shorts for their playtime to suave shirts and trousers that would make a lasting impression at a birthday party.

"We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection," Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., said.

"This year at the JFW ramp, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids," Alok added. (RR)

Fibre2Fashion News Desk – India


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